A PRIVATE PARTNERSHIP FOR WOMEN RUNNING THE BUSINESS BEHIND THEIR EXPERTISE
Strategy, systems, and coaching for founders ready to map their year and build the operational structure that removes overwhelm, reduces decisions, and supports both the business and the person running it.
Know exactly what to do next, and have the structure to make it happen
Explore ways to work together ↓
You built this business on grit, talent, and your own capacity for holding things together. That’s how you got here. It’s also why you’re now the strategist, operator, and the one making every single call about what the year should look like.
The plan for where you’re headed lives in your head, along with your priorities and the “should I hire this person, should I keep this offer, should I raise this rate” decisions. Nothing is written down anywhere, delegated, and sometimes it’s a challenge for you to explain it aloud.
The women I work with are incredible, but exhausted by the way their business is currently running. They’re capable, but they’re leading their business the way they once led inside a company, except now there’s no team, no ops department, and no one designing the systems behind them.
They want fewer decisions to make alone, a clear plan for the year, systems to make their day-to-day more manageable, and a partner who can help them think, decide, and build.
Marlena Martin
She's so good with accountability, and she gets to know you well enough to coach the way you actually think. If you want someone caring who is also on your side, Carina is your person."
"Carina knows balance. She understands the juggle between corporate life and launching a side business.
You want fewer decisions, a clear plan, a workable structure, and a partner who can help you think, decide, and build. Here's how the story goes.
YOUR NEXT CHAPTER
act one
THE EFFICIENCY EDIT
For when you need focused coaching through a specific challenge or decision.
We start with one 90-minute session where we get honest about what's happening in your work and your week. We’ll explore the exact decisions, tasks, and time drains you’re dealing with. From there, you move into a coaching track built around what you need most right now: Performance (closing the gap between what you're capable of and what you're consistently doing), Leadership (leading yourself and others with more clarity and influence), or Courage (making the decision, having the conversation, or taking the step you've been putting off).
- An in-depth questionnaire, completed before we meet
- A 90-minute Edit session
- A personalized action plan
- Curated templates and resources, as needed
- One week of Voxer support
Investment: $250
act two
THE STRATEGY SPRINT
For when you need clarity, strategy, and a plan you’re excited to put into action.
A focused two-week engagement that combines strategy, operational expertise, supported implementation, and performance coaching to help established business owners move from scattered and reactive to clear and in motion. By the end, you'll know what matters most, have a realistic plan built around it, and have the structure to follow through, so you're directing your energy rather than diluting it across competing priorities.
- A 12-month strategic map in a customized CEO dashboard
- A capacity-aligned priority list
- A strategic “do not do” list
- A KPI tracker
- A practical structure for managing projects and priorities
- Two weeks of Voxer support
- A refined plan following the 30-day check-in
Investment: $1250
act three
THE MOMENTUM PARTNERSHIP
For when you want hands-on implementation support to turn your priorities into sustained progress.
A high-touch, four-month partnership that turns your roadmap into action. We open with a kickoff call to set your next 90-day priorities and decide where to focus first for the biggest return. From there, you get ten high-performance coaching calls and four implementation days built around your business specifically, plus weekly accountability sessions so the plan keeps moving instead of stalling out between check-ins. The decisions you've been avoiding finally get made. The things you started finally get finished.
- A kickoff call to set your next 90-day priorities
- Ten high-performance coaching calls
- Four dedicated implementation days focused on pre-agreed priorities
- Weekly accountability sessions throughout the partnership
Investment: $1500/month
4-month partnership
By application only
Charlene T
Before working with her, I was stuck and feeling despondent. Our session felt like a real conversation focused on the goal instead of the overwhelm.
My advice if you’re considering working with Carina: be open and honest. It makes all the difference. I left our time together feeling relieved and hopeful, with a clear plan of action I can actually implement.
"Carina is engaged and intelligent in a way that makes you feel immediately supported.
Choose the Support You Need
The Edit gets you clear, the Sprint gives you the map of where to go, and the Partnership walks beside you while we build the roads.
Why ILZA & CO.
I know what it takes to build a successful company. I also know what it costs when the systems and structure behind it don't hold.
I'm an MBA, an ICF-credentialed coach, and a Certified Director of Operations. That combination means I'm not just handing you a template. I'm building the actual structure your business needs, and coaching you through leading it once it's built.
I've spent twenty years inside operations at scale, first in corporate, then building Ponderlily from a kitchen table into a brand that's been in Forbes and sold at Anthropologie.
Built for women who are leading, delivering, parenting, managing, deciding, and need a business that finally supports them.
What each engagement is designed to create
Clarity on the challenge in front of you and a practical plan to address it
The Efficiency Edit:
A capacity-aligned strategy, clear priorities and a practical structure for the year ahead
The Strategy Sprint:
Agreed systems implemented, priorities moving and a more sustainable way of operating
The Momentum Partnership:
Katrina Billard
Before working with Carina I was feeling down, stressed, and not sure of how to move forward. Carina was great. I immediately loved her energy that radiated through the Zoom screen."
"Working with Carina has helped me move the needle on projects to get them done faster.
FREQUENTLY ASKED QUESTIONS
Do you do the work for me, or with me?
With you. I bring the strategy, the systems, and the coaching. You bring the decisions and the leadership only you can provide. That split is what makes the plan stick after I'm gone.
Who is this for?
Women who are already capable and already carrying more than they let on. If you're quietly tired of holding it all together alone, you're exactly who I built this for.
Do you focus on the business or the person running it?
Both because they’re inseparable. Your systems won’t work if they ignore your energy, your responsibilities, or the season of life you’re in. I look at the whole picture, including your capacity, your workload, your support, and the way you naturally operate. We build structure that fits you, so the business becomes easier to run.
Why not just hire an Operations Manager?
An operations manager executes a plan you hand them: clear SOPs, defined workflows, an existing system to optimize. Most owners at this stage don't have that yet; it's still in their head. I design that plan and architecture first, working at the strategic level, then help you build and run it. You can't hand off chaos. It has to be organized first.
How do I know which offer is right for me?
Start with the kind of support you need now. Choose the Efficiency Edit if you want coaching through a specific challenge, the Strategy Sprint if you need a clear strategy and operating plan for the year ahead, or the Momentum Partnership if you want hands-on support to implement agreed priorities and systems. You don’t need to complete them in order. If you’re still unsure, book a Clarity Consult, and we’ll identify the most useful place to begin.
